Ads Now Appearing in App Store Search Results for U.S. Users

As expected, Apple has begun showing developer ads in the iOS App Store today for U.S. users, reports The Verge. Now, searching for popular terms like "taxi", "calendar", or "to do list" returns a banner ad for promoted apps above the search results. Apple announced plans for the ads back in June and developers have participated in a beta testing program since that time. The App Store Search Ads system finally went live on September 28, inviting developers to purchase ad spots through the progra...